You know that feeling you get when you’re not generating the leads you want from your marketing? Or the frustration of knowing you should be marketing more — but don’t know what to write or where to focus your efforts?
Tom Trush fixes these problems. He is the author of three books, including his latest — Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers.
Since October 2001, he’s been writing marketing materials that give entrepreneurs and executives (in 120+ industries) an alternative to the typical corporate narrative that makes most outreach efforts useless.
From website content and direct mail to special reports and email campaigns, Tom shows you how simply changing your perspective on prospects can help position you as an industry authority, deliver higher returns on your marketing investments and allow you to reach larger audiences with less effort.
A graduate of Arizona State University, Tom lives in Phoenix, Arizona, with his wife, Michelle, and their two children — Mary (12) and Alex (9).