PILMMA 2016 Legal Marketing & Management Super Summit

Ironclad-GuaranteeThere’s zero financial risk for you to attend the PILMMA Super Summit.


If after the end of the Super Summit, your trip hasn’t been worthwhile, we will refund 100% of your admission price and up to $500 in documented travel expenses.

PILMMA’s Super Summit Agenda

Day 1

Wednesday, September 21, 2016

5:00 p.m. – 7:00 p.m. Registration
7:00 p.m. – 9:00 p.m. Networking Reception – Sponsored by Consultwebs


Thursday, September 22, 2016


7:30 a.m. – 8:30 a.m. Registration
8:30 a.m. – 9:00 a.m. Opening Remarks – Ken Hardison
9:00 a.m. – 10:15 a.m. “Managing Millennials In The Law Office” – Mark Beese
10:15 a.m. – 10:30 a.m. Break
10:30 a.m. – 11:25 a.m. “Marketing to Millennials” – Mitch Jackson
11:30 a.m. – 12:20 p.m. “Creating Online Synergy With Your Offline Marketing” – Tanner Jones
12:30 p.m. – 1:45 p.m. Lunch & Awards
1:45 p.m. – 2:15 p.m. Do Something: Your Firm Won’t Grow Itself” – Matt Dubin
2:15 p.m. – 2:45 p.m. “First Thing We Do, Let’s Kill All the Lawyers” – Janet Ward Black
2:45 p.m. – 3:30 p.m. “The 5 Stages of Law Firm Growth” – Ken Hardison
3:30 p.m. – 3:45 p.m. Break
3:45 p.m. – 4.45 p.m. “Response Driven Marketing – Using Tracking, Analysis & Optimization to Improve Your Results” – Steve Nober
4:45 p.m. – 5:30 p.m. “Stupendous Link-building” – Conrad Saam


Breakout Sessions


7:00 p.m. – 7:50 p.m. “Top 10 Mistakes Lawyers Make That Kills Their Intake & Lead Conversion Rate…And How To Fix It Fast!” – Stephen Fairley / The Rainmaker Institute “Clone Your Favorite Clients: The Ultimate System for Tripling Referrals” – Shaun Buck / Newsletter Pro “Saving Your Practice From Yourself & Your Advertising Vendors, The 2 Mistakes You’re Making That’s Costing You A Fortune” – Joshua Hoopes / PowerLaw Consulting
8:00 p.m. – 8:50 p.m. “Creation Versus Curation – Giving Search a Chance” – Trevor Van Woerden / Accident Data Center “Key Tactics to Boost Website Conversions & How to Use Live Chat for Lead Generation” – Kenneth Lee / ApexChat “10 Ways to Attract New Clients with Legal Video” – Michael Mogill
Day 2

Friday, September 23, 2016


Management Marketing
8:30 a.m. – 9:20 a.m. “How to Advertise on Social Media (and What Social Media to Advertise on) Luke Russell “The Overlooked Art and Intimacy of Asking Screening Questions That Will Improve Conversion In Your Law Practice” Chris Mullins
9:30 a.m. – 10:15 a.m. “7 Secrets of the World’s Best Attorneys” Frankie Fihn “Creating Processes & Procedures for Your Law Practice” Ken Hardison
10:15 a.m. – 10:30 a.m. BREAK
10:30 a.m. – 11:20 a.m. “The New Google 3 Pack, Conquering Local Search” Seth Price “What If You Train Them and They Leave? What If You Don’t Train Them and They Stay” Micki Love
11:30 a.m. – 12:20 p.m. “Systematic Follow-Up Is the Key to More Conversions and More Clients” Ken Hardison “Hiring, Firing and Everything In-Between: Creating an Exceptional Law Firm Marketing Team” TJ Saye
12:30 p.m. – 2:00 p.m. LUNCH – Mass Torts Update: Ed Lake
2:00 p.m. – 2:50 p.m. “Websites That Convert – The Psychology of the Web Visitor” David Haskins “How To Keep Your Employees Engaged and Inspired” Jay Henderson
3:00 p.m. – 3:50 p.m. “Why You Must Set Up A Referral Contract At Intake and How To Do It Right” Tom St. Louis “Lead Tracking The Numbers Tell the Story” Ken LaVan
4:00 p.m. – 4:50 p.m. “Leadership: Your Law Firm’s Success is a Direct Reflection of its Leader” Garry Salomon “Focus On What Matters” Jonathan Stark
5:00 p.m. – 5:50 p.m. “Digital Advertising for Attorneys” Tighe Wilhelmy “The Peaceful Lawyer: Riding the Ups and Downs of the Business of Law” Jeff Nischwitz
Day 3

Saturday, September 24, 2016


Powerful Impactful Tips To Grow Your Practice


9:00 a.m.-9:20 a.m. “Time Management: Kill The Time Vampires” Ken Hardison
9:20 a.m. – 9:40 a.m. “Landing Pages: What Are They? When You Should Use Them” Frankie Finh
9:40 a.m. – 10:00 a.m. “Hiring Do’s and Don’ts” Jay Henderson
10:00 a.m. – 10:20 a.m. BREAK
10:20 a.m. – 10:40 a.m. “Blogging Tips For Lawyers” Alex Valencia
10:40 a.m. – 11:00 a.m. “Facebook Strategies That Work” Joel McClellan
11:00 a.m. – 11:20 a.m. “Leveraging Videos In Your Practice” Frankie Fihn
11:20 a.m. – 12:00 p.m. “How To Implement and Leverage What Your Learned This Week” Ken Hardison




The Grand America Hotel





The Grand America Hotel is located in downtown Salt Lake City. It’s just a 10 minute train/Uber/cab ride from the Salt Lake City International Airport. 


This European-style, luxury hotel features a full service spa, restaurants, business center, shops and a bakery all on property!


We’ve negotiated an excellent discount room rate as well for our attendees!




Downtown boasts plenty of day and night time activities like shopping at the City Creek Center, sightseeing and plenty of bars and restaurants to visit.




Also, if you need to get-away for some peace and quiet or adventure, the beautiful Wasatch Mountains are just a short drive away.