PILMMA 2016 Legal Marketing & Management Super Summit


See you in Salt Lake City!

Ironclad-GuaranteeThere’s zero financial risk for you to attend the PILMMA Super Summit.


If after the end of the Super Summit, your trip hasn’t been worthwhile, we will refund 100% of your admission price and up to $500 in documented travel expenses.



Get CLE Credits for Attending the PILMMA Super Summit!


Not only will you take home a boatload of practice growing and money-making ideas, but you will also get CLE credits for the management presentations. (Each state bar is currently reviewing and approving the CLE Credits.)

The Super Summit Agenda

Day 1

Wednesday, September 21, 2016

5:00 p.m. – 7:00 p.m. Registration
7:00 p.m. – 9:00 p.m. Networking Reception – Sponsored by Consultwebs


DAY 1: Thursday, September 22, 2016


7:30 a.m. – 8:30 a.m. Registration
8:30 a.m. – 9:00 a.m. Opening Remarks – Ken Hardison
9:00 a.m. – 10:15 a.m. “Managing Millennials In The Law Office” – Mark Beese
10:15 a.m. – 10:30 a.m. Break – Sponsored by Smart Advocate
10:30 a.m. – 11:25 a.m. “Marketing to Millennials” – Mitch Jackson
11:30 a.m. – 12:20 p.m. “Gold Medal Results: Using the Web to Drive Clients to the Finish Line” – Dale Tincher, Tanner Jones & Helen Gulgun Bukulmez
12:30 p.m. – 1:45 p.m. Lunch – Sponsored by Consumer Attorney Marketing Group
Awards Ceremony & Mass Torts Update w/ Ed Lake
1:45 p.m. – 2:15 p.m. Do Something: Your Firm Won’t Grow Itself” – Matt Dubin
2:15 p.m. – 2:45 p.m. “First Thing We Do, Let’s Kill All the Lawyers” – Janet Ward Black
2:45 p.m. – 3:30 p.m. “The 5 Stages of Law Firm Growth” – Ken Hardison
3:30 p.m. – 3:45 p.m. Break – Sponsored by PowerLaw Consulting
3:45 p.m. – 4.45 p.m. “Response Driven Marketing – Using Tracking, Analysis & Optimization to Improve Your Results” – Steve Nober
4:45 p.m. – 5:30 p.m. “Stupendous Link-building” – Conrad Saam


Breakout Sessions


7:00 p.m. – 7:50 p.m. “Put Your Business on Autopilot!” – Darin Adams / Infusionsoft “Clone Your Favorite Clients: The Ultimate System for Tripling Referrals” – Shaun Buck / Newsletter Pro “Using Reptilian Litigation Psychology To Win At Marketing – The 3 Words We Used To Produce An Additional 757% Response Rate To Every Ad We Ran Without Spending More Money” – Joshua Hoopes / PowerLaw Consulting
8:00 p.m. – 8:50 p.m. “Creation Versus Curation – Giving Search a Chance” – Trevor Van Woerden / Accident Data Center “Key Tactics to Boost Website Conversions & How to Use Live Chat for Lead Generation” – Kenneth Lee & Jim Bert / ApexChat “10 Ways to Attract New Clients with Legal Video” – Michael Mogill / Crisp Video
Day 2

Friday, September 23, 2016


3:50 p.m. – 4:05 p.m.BREAK – Sponsored by Disability Planners

Marketing Management
8:30 a.m. – 9:20 a.m. “How to Advertise on Social Media (and What Social Media to Advertise on) Luke Russell “The Overlooked Art and Intimacy of Asking Screening Questions That Will Improve Conversion In Your Law Practice” Chris Mullins
9:30 a.m. – 10:15 a.m. “7 Secrets of the World’s Best Attorneys” Frankie Fihn “Creating Processes & Procedures for Your Law Practice” Ken Hardison
10:15 a.m. – 10:30 a.m. BREAK – Sponsored by Neural IT
10:30 a.m. – 11:20 a.m. “The New Google 3 Pack, Conquering Local Search” Seth Price “What If You Train Them and They Leave? What If You Don’t Train Them and They Stay” Micki Love
11:30 a.m. – 12:20 p.m. “Systematic Follow-Up Is the Key to More Conversions and More Clients” Ken Hardison “Hiring, Firing and Everything In-Between: Creating an Exceptional Law Firm Marketing Team” TJ Saye
12:30 p.m. – 2:00 p.m. LUNCH: On your own
2:00 p.m. – 2:50 p.m. “Websites That Convert – The Psychology of the Web Visitor” David Haskins “How To Keep Your Employees Engaged and Inspired” Jay Henderson
3:00 p.m. – 3:50 p.m. “Why You Must Set Up A Referral Contract At Intake and How To Do It Right” Tom St. Louis “Lead Tracking The Numbers Tell the Story” Ken LaVan
4:00 p.m. – 4:50 p.m. “Leadership: Your Law Firm’s Success is a Direct Reflection of its Leader” Garry Salomon “The Client Centered Firm: Connecting Like You Never Have Before!” Bill Biggs
5:00 p.m. – 5:50 p.m. “Digital Advertising for Attorneys” Tighe Wilhelmy “The Peaceful Lawyer: Riding the Ups and Downs of the Business of Law” Jeff Nischwitz
Day 3

Saturday, September 24, 2016


Powerful Impactful Tips To Grow Your Practice


9:00 a.m.-9:20 a.m. “Time Management: Kill The Time Vampires” Ken Hardison
9:20 a.m. – 9:40 a.m. “Landing Pages: What Are They? When You Should Use Them” Frankie Finh
9:40 a.m. – 10:00 a.m. “Hiring Do’s and Don’ts” Jay Henderson
10:00 a.m. – 10:20 a.m. BREAK – Sponsored by IntakeZen
10:20 a.m. – 10:40 a.m. “Blogging Tips For Lawyers” Alex Valencia
10:40 a.m. – 11:00 a.m. “Facebook Strategies That Work” Joel McClellan
11:00 a.m. – 11:20 a.m. “Leveraging Videos In Your Practice” Frankie Fihn
11:20 a.m. – 12:00 p.m. “How To Implement and Leverage What You Learned This Week” Ken Hardison




The Grand America Hotel




The Grand America Hotel is luxury at its finest. The hotel is located in the heart of downtown Salt Lake City, offering easy access to shopping, dining, entertainment and all the outdoor activities that Salt Lake has to offer. It features 775 luxury rooms, each individually decorated with hand-crafted Richelieu furniture, English wool carpets and Carrera Italian marble (this all means that it’s very fancy).


The hotel’s spa offers a wide range of services including hair, makeup, manicures, pedicures, massages, saunas, steam rooms and much more. Grand America also features an indoor and outdoor pool. There are plenty of dining options inside and just outside of the hotel. Click here to check them out.


This hotel looks like a work of art. And that’s fitting because they have numerous antique art pieces located throughout the property. Click here for a guide of the Art Tour of the Grand.


We’ve negotiated an excellent discount room rate as well for our attendees that you’ll get access to once you register.




Downtown SLC boasts plenty of day and night time activities like shopping at the City Creek Center, sightseeing and plenty of bars and restaurants to visit.


Also, if you need to get-away for some peace and quiet or adventure, the beautiful Wasatch Mountains are just a short drive away.


You’ll be coming here to learn how to grow, market, manage, scale and transform your law firm. BUT, that doesn’t mean you won’t have time to enjoy all Salt Lake has to offer.


Click here for a list of things to do in Salt Lake City.


Oh yeah, one question that gets asked 9 times out of 10: Can you even drink alcohol in Utah? Of course you can. Click here for a “Guide to Drinking in Utah”.


Book Your Flight Getting to the 2016 Super Summit


You’ll be flying into the Salt Lake International Airport (SLC), which is a 10 minute drive to the hotel.


You have plenty of options for getting there, like using Uber, grabbing a taxi or renting a car.


You can also use Utah’s light rail system to arrive just across the street from the hotel. From the airport, you’ll take the TRAX Greenline, Route 704 and get off at the Courthouse Station, which is just across the street from the hotel. Click here to see the map and schedule.