PILMMA 2016 Legal Marketing & Management Super Summit

Ironclad-GuaranteeThere’s zero financial risk for you to attend the PILMMA Super Summit.


If after the end of the Super Summit, your trip hasn’t been worthwhile, we will refund 100% of your admission price and up to $500 in documented travel expenses.

PILMMA’s Super Summit Agenda

Day 1

Wednesday, September 21st



RECEPTION: 7:00 PM – 9:00 PM

Day 1: Thursday, September 22nd


7:30 AM – 8:30 AM: Registration


8:30 AM-9:00 AM: Opening Remarks


9:00 AM-10:15 AM: Managing Millennials w/Mark Beese


10:30 AM-11:15 AM: Marketing to Millennials w/ Jon “Mitch” Jackson


11:15 AM-12:00 PM: Creating Online Synergy With Your Offline Marketing w/ Dale Tincher & Tanner Jones


12:00 PM – 1:30 PM: Lunch & Awards Ceremony


1:30 PM – 2:00 PM: Do Something: Your Law Firm Won’t Grow Itself w/ Matt Dubin


2:00 PM – 2:30 PM: First Thing We Do, Let’s Kill All the Lawyers w/ Janet Ward Black


2:30 PM – 3:15 PM: The 5 Stages of Law Firm Growth w/ Ken Hardison


3:30 PM – 4:15 PM: The New Google 3 Pack, Conquering Local Search w/ Seth Price


7:00 PM – 7:50 PM: Breakout Sessions
Session A: Stephen Fairley (Topic TBA)
Session B: Kenneth Lee (Topic TBA)


8:00 PM – 8:50 PM: Breakout Sessions
Session A: Trevor van Woerden
(Topic TBA)
Session B: Shaun Buck
(Topic TBA)

Day 2

Day 2: Friday, September 23rd


8:30 AM-9:15 AM: The Overlooked Art and Intimacy of Asking Screening Questions That Will Improve Conversion w/ Chris Mullins


9:15 AM-10:00 AM: Creating Processes & Procedures for Your Practice w/ Ken Hardison


10:15 AM-11:00 AM: What If You Train Them and They Leave? What If You Don’t Train Them and They Stay? w/ Micki Love


11:00 AM-12:00 PM: TBA w/ Ken LaVan


12:00 PM-1:30 PM: Lunch


1:30 PM-2:15 PM: Hiring, Firing and Everything In-Between: Creating an Exceptional Law Firm Marketing Team w/ TJ Saye


2:15 PM-3:00 PM: Why You Must Set Up a Referral Contract ™ At Intake and How to Do It Right w/ Tom St. Louis


3:30 PM-4:15 PM: How to Advertise on Social Media (and What Social Media to Advertise On) w/ Luke Russell


4:15 PM-5:00 PM: Systematic Follow-Up Is the Key To More Conversions For More Clients  w/ Ken Hardison


6:00 PM-7:30 PM: PILMMA Mastermind Member Dinner (Platinum & Titanium members only)

Day 3

Day 3: Saturday, September 24th


8:30 AM-9:15 AM: TBA w/ Frankie Finh


9:15 AM-10:00 AM: Websites That Convert – The Psychology of the Web Visitor w/ David Haskins


10:15 AM-12:00 PM: How to Pinpoint “the Humps” in Your System and Steamroll the Flat and Give Your Team a Peaceful Work Environment and Give Them Happy, Appreciative Clients w/ Paul Hogan




The Grand America Hotel





The Grand America Hotel is located in downtown Salt Lake City. It’s just a 10 minute train/Uber/cab ride from the Salt Lake City International Airport. 


This European-style, luxury hotel features a full service spa, restaurants, business center, shops and a bakery all on property!


We’ve negotiated an excellent discount room rate as well for our attendees!




Downtown boasts plenty of day and night time activities like shopping at the City Creek Center, sightseeing and plenty of bars and restaurants to visit.




Also, if you need to get-away for some peace and quiet or adventure, the beautiful Wasatch Mountains are just a short drive away.